A Study on 3P's Driving Customer's Perception with Reference to Home Loan of Hdfc Ltd.

Abstract

A home loan is a long term commitment which is critical. There are many banks and financial institutions through which one can easily avail a home loan. Using customer view assessment and evaluation, various housing finance establishments can focus on the issues most important to the customer and understand points of service strength and weaknesses as viewed by the customer. Consequently, the housing finance sector, as a whole, can develop pertinent service-oriented performance measures and improve the quality of the service offered to society to levels consistent with customer expectation. The study aims at studying the customers' perception on the home loans offered by HDFC Limited, the factors influencing customers in choosing a housing finance agency, reasons for pre closure of home loans and customers' opinion about the Electronic Clearing Service of HDFC Limited. Recommendations were made to improve the services offered by HDFC bank in India