Customer Preference and Satisfaction towards Housing Finance with Special Reference to Vijayawada, Andhra Pradesh

Abstract

Every individual dreams of owning a house in his life time and he not only dreams of it but also works hard to make the dream come true. After Liberalization, Privatization and Globalization (LPG) in 1990, the financial institutions turned to be very competitive in providing various products and services to the customers. Numerous banks and other financial institutions are coming forward to assist the individuals by providing loans necessary for the purchase of house. It is the customer who has to choose an appropriate housing agency according to his housing needs. This paper provides insights into factors effecting the choice of housing agency and factors influencing the customer satisfaction of select public and private sector institutions of Krishna district, Andhra Pradesh.