Indian Pharmaceutical Marketing Trends

Abstract

Pharmaceutical companies in India were slow to marketing. The industry with its regulation towards advertising held pharmaceuticals back while marketers in manufacturing and services raced ahead in promoting their products. The paper highlights key steps every company should evaluate for boosting the effectiveness of their communications planning. For the companies this will be a useful checklist, to revolutionise the Promotion mix - and for finance department it could save marketing budget without any drop in results.