The Activities of a Competing Firm in a Long-term Perspective: Revenue Increase, Effectiveness of Competition and Simplification of Business Processes

Abstract

The purpose of this study is to examine the activities of a competing firm in a long-term perspective: revenue increase, effectiveness of competition, simplification of business processes and Coca-Cola Nigeria Plc was adopted as the case study. Three research questions and hypotheses were raised to solve the research problem. Descriptive survey technique using quantitative analysis method was adopted as the research design. The population of study comprises of the employees of Coca-Cola Nigeria Limited and 100 respondents were randomly selected for the study. The instrument for data collection is the carefully structure questionnaire. Findings revealed that long-term competitive strategy does significantly influence revenue increase; there is significant relationship between long-term competitive strategy and effectiveness of competition; and long-term competitive strategy does not significantly influence simplification of business process. The study however recommended that competitive strategies should be designed with revenue increase in mind; strategies should be put in place to achieve effectiveness of competitiveness; and ease of doing business should be given better attention in order to continue to remain relevant.