The Mediating Role of Corporate Communication in the Effect of Motivation Levels of Pharmaceutical Representatives on Job Performance: A Study

Abstract

When employees understand and commit to the goals of the business, they tend to have higher levels of motivation and job performance. Corporate communication has a critical role in the relationship between motivation, job performance and the success of businesses. This research has been conducted to examine the mediating role of corporate communication, determine the factors that affect the motivation levels of pharmaceutical representatives working at pharmaceutical companies in Turkey, and understand the impact of these factors on job performance. Books, theses, journals and articles were used for the literature review of the study. A survey has been used as the data collection method, and the data was collected by distributing surveys to the participants. Participants answered the survey questions via Google Forms, and the collected data were analyzed using the SPSS 22.0 package program. Within the framework of the research model, the normal distribution and distribution properties of the data were examined with tests such as the Shapiro-Wilk Test, and t-test and ANOVA analyses were carried out to compare the means. Additionally, the Pearson Correlation coefficient was used to evaluate the relationship between variables.