Integrated Marketing Promotion Model of Depok MSME Products

Abstract

The incapability of SMEs to face the global market due to lack of access to information. Therefore, this research is conducted in order to participate in promoting the products of small and medium enterprises located in Depok, by identifying the success rate of various forms of promotional activities, also to know the dominant factors affecting the effectiveness of MSME product promotion and the success of promotional activities against marketing of MSME products, so that will get a concrete picture about the extent to which the integrated promotional program of MSME products positively to the market share of MSME products, which is directly assumed to increase the revenue of SMEs, and will get the form of the most effective marketing promotion program to support the increase of market share and revenue MSMEs. The analysis used is qualitative descriptive and quantitative analysis. SMEs took as a sample of 30 MSMEs with data collection using survey, distributing questionnaires.