Integrated Promotion Model of Depok UMKM

Abstract

This research was carried out in the framework of the role of advancing the products of small and medium enterprises in Depok. Identify the success of MSMEs that carry out various forms of promotional activities. The results of the analysis show that both MSMEs are engaged in culinary and fashion, promoting either exhibition, advertisements, discounts or on line, but not all MSMEs do four promotional activities there are only those who only exhibit, or just discount.

MSMEs in their business fields are very different, so the suggested promotional models that will follow will also be different according to the findings, namely for MSMEs engaged in culinary, the promotion model should be online and advertisements while for MSMEs engaged in the best fashion promotion models are discounts and online. Descriptive descriptive analysis, with the method of cost and benefit MSMEs were taken as a sample of 25 MSMEs by collecting data using surveys and distributing questionnaires.