The Model of DNA Creation of Business Organization toward Corporate Social Responsibility

Abstract

The purposes of this research are 1) to study the components of DNA creation of the business with social and environmental responsibility, 2) to study the components of the business with social and environmental responsibility, and 3) to study the model of DNA creation of the business with social and environmental responsibility.

The researcher used the qualitative research in conducting this study, and studied the secondary data by reviewing the document and the related research; while the primary data were derived from the Semi-structured interview as a research instrument. The samples are the twelve entrepreneurs of the recycle papers business. The qualitative data analysis is about the DNA or the organizational structure, the corporate value, the organizational culture, and the social and environmental responsibility. The research results show that the components of DNA creation of the business with social and environmental responsibility consisted of the organizational structure that has its own specific characteristics, that demonstrate the identity of each organization, and that is transmitted to the next generation. The corporate value must be set as the business concept which helps reducing the deforestation but adding value to the waste, by relying on the loyalty, fairness, and justice. In addition, the organizational culture must be created by the leader from the basis of morality and ethics which will lead to the model of DNA creation of the business with social and environmental responsibility, found by the researcher. This is the practice from internal organization to the external society with the concern about the stakeholders, environment, society, and economy; and about the ethics and conscience in operating business as importance.