Factors Influencing a Decision on Purchasing Houses and Residences of Consumers in Mueang District Nakhonpathom Province

Abstract

The purposes of this research were 1) to study the factors influencing a decision on purchasing houses and residences of consumers in Mueang District Nakhon Pathom Province, 2) to study the marketing factors of houses and residences of consumers in Mueang District Nakhon Pathom Province, and 3) to study the relationship between the demographic profiles and a decision on purchasing houses and residences of consumers in Mueang District Nakhon Pathom Province. The research results show that the demographic profiles which are consisted of gender, age, education level, occupation, income per month, marital status, numbers of family member, and person who can make a decision, do not have the relationship with the reason of a decision on purchasing houses and residences of consumers. The demographic profiles which are consisted of gender, education level, income per month, marital status, numbers of family member, and person who can make a decision, do not have the relationship with other additional reason of a decision on purchasing houses and residences of consumers. On the other hand, the demographic profiles which are consisted of age and occupation have the relationship with other additional reason of a decision on purchasing houses and residences of consumers with the statistical significance at the level of .05. The demographic profiles which are consisted of gender, education level, income per month, marital status, and person who can make a decision, do not have the relationship with the purpose of purchasing houses and residences of consumers. On the other hand, the demographic profiles which are consisted of age, occupation, and numbers of family member, have the relationship with the purpose of purchasing houses and residences
of consumers with the statistical significance at the level of .05.