A Survey on Success Factors of Business Performance for Small and Medium Enterprises in the Malaysian Accommodation Industry

Abstract

This paper explored the success factors of small and medium accommodation enterprises in Nusajaya, Johor and Malacca town, as the study of this nature had seen little attempts by scholars in the past.  A pilot test was run and a questionnaire survey was carried out in April to May 2015. The samplingframe was drawn from a compilation of two sources – Malaysian Association of Hotels (MAH) and Malaysian Budget Hotel Association (MBHA) members in the two areas to obtain the perception of owners-managers running these entreprises. Responses from a sample of 45 respondents was then analysed using the reliability analysis. The alpha coefficients of entrepreneurial orientation, branding orientation, customer orientation, knowledge creation process, and business performance factors were more than 0.7. This goes to show that the reliability and validity analyses have proven that the research instrument is a valid and fairly reliable measure.